Sleep Protein

Social Media Campaign (Ai generated)

Role & Contributions

• Led visual concept, design direction, and storyboarding

• Sourced and edited content for narrative and brand alignment

• Designed and animated motion graphics for engagement and flow

• Produced and delivered final video cuts optimized for social media

Description

This social-first spot was created to introduce a science-backed nighttime protein supplement aimed at promoting rest and muscle recovery. The goal was to create a serene yet modern visual narrative that aligned with the brand’s identity: functional, calming, and clean. Built entirely from sourced content and custom animation, the final video delivers a clear message in under 10 seconds — perfect for high-impact digital placement.