As part of a wellness brand launch, the Sleep Protein spot was developed to highlight a new functional supplement designed to support rest and recovery. The creative direction focused on evoking a sense of calm and trust while maintaining a sleek, modern aesthetic aligned with the brand’s science-first approach. The 10-second video was built from sourced content and animated elements to create an engaging piece optimized for digital and social use.

• Led concept development, storyboarding, and overall creative direction

• Sourced and curated video and visual content

• Executed motion design and animation for storytelling impact

• Delivered the final edit tailored for social media formats