As part of a social-first creative exploration, I developed a short-form ad for Bruichladdich using AI video generation as the foundation for the visual storytelling. The goal was to create a piece that reflected the brand’s progressive, craft-driven identity while maintaining the premium feel associated with Islay Scotch.

Using AI-generated video elements, I built a cinematic sequence that captured texture, atmosphere, and mood from rugged coastal visuals inspired by Islay to refined product-focused moments. The editing process focused heavily on pacing, color grading, and composition to ensure the final asset felt intentional, elevated, and aligned with Bruichladdich’s distinctive aesthetic. The final deliverable was a social media optimized advertisement designed to stop the scroll while reinforcing brand sophistication and heritage through modern creative technology.

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Role & Contributions:

• Concept development and creative direction

• AI video generation and visual curation

• Narrative sequencing and pacing

• Motion refinement and color grading

• Final edit delivery optimized for social platforms